You can have the best creative idea in the world, but if it's not deeply rooted in strategy, it'll be a cool idea that no one saw.
EQUAL PARTS CREATIVE + STRATEGY
About
Liv Burke is a creative strategist based in Los Angeles, with a focus on connecting with Gen Z and Gen Alpha. With a deep understanding of online culture, Liv combines her academic background (B.A. in Communications from the University of Missouri and M.S. in Digital Social Media from USC) with years of real-world experience.
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As the Associate Director of Social at Superdigital, Liv's leads social video strategy for top brands like Xbox and Hasbro (Dungeons & Dragons and Magic: The Gathering).​
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With a track record that includes crafting social strategies for Google, Indeed, Square, Lenovo, Supercell, Universal, and even Joe Biden’s 2020 presidential campaign, Liv knows how to make content that resonates and delivers results.
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TL;DR? If it’s online and trending, Liv’s got it covered. She’s your go-to expert for creating social strategies that truly connect with next-gen audiences.